| | BOOK FORMAT
Clth, 8.5 x 11 in. / 680 pgs / 650 color. PUBLISHING STATUS
Pub Date 12/6/2022
Active DISTRIBUTION
D.A.P. Exclusive
Catalog: SPRING 2023 p. 12 PRODUCT DETAILS
ISBN 9798218017798 TRADE
List Price: $65.00 CDN $90.00 GBP £57.00 AVAILABILITY
In stock | TERRITORY
WORLD | | THE FALL 2024 ARTBOOK | D.A.P. CATALOG  | | Preview our FALL 2024 catalog, featuring more than 500 new books on art, photography, design, architecture, film, music and visual culture.
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| | | BAGGU: Hold Everything, 15 YearsEdited by Laura Serejo Genes, Emily Segal. Text by Emily Sugihara, Ellen Vanderlaan. Afterword by Emily Segal.
 A comprehensive visual archive of the textile patterns, materials and products produced in the first 15 years of the acclaimed American accessory company BAGGUDesigners Emily Sugihara, her mother Joan Sugihara and Ellen Vanderlaan started BAGGU in 2007 because they wanted a reusable bag that was functional, affordable, durable and nice-looking. When they couldn’t find one, they decided to make their own. The result was the now ubiquitous Standard Baggu. In the 15 years since, the BAGGU line has expanded to include various bags and everyday accessories, and has become known for its ever-changing assortment of seasonal prints. But their design philosophy remains the same—function, value, longevity and delight—with the aim of making affordable, quality products as pleasing as they are pragmatic.
BAGGU: Hold Everything, 15 Years is a comprehensive catalog of the products and prints produced by BAGGU between 2007 and 2022, and features over 600 full-color product images, and reproductions of to-scale textile prints. Each copy of the book is bound in one of five different fabrics from the archive of BAGGU textile patterns. The book also includes a conversation between founders Emily Sugihara and Ellen Vanderlaan, in which they discuss the company's beginnings, history and evolution. The conversation was guided and edited by Emily Segal, cofounder of the think-tank and consultancy Nemesis, and art collective K-Hole.
PRAISE AND REVIEWSAIGA Straddled the line well between product and book. At times much like a swatchbook or wallpaper catalogue, in a compelling way. |
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| | FROM THE ARTBOOK BLOG CORY REYNOLDS | DATE 12/6/2022 Ah, the Standard Baggu bag. You know it. Everybody knows it! Pictured here, from 2007, is the original design in ripstop nylon, from BAGGU: Hold Everything, 15 Years, a comprehensive visual archive of the textile patterns, materials and products produced by the beloved American accessory company that spawned a million copycats. "We buy the original sample fabric from a mill that specializes in parachutes," authors (and designer-founders) Emily Sugihara and Ellen Vanderlaan write. "After sewing dozens of prototypes, we create the Standard Baggu. We focus on ease of construction, simplicity and strength. The whole bag is made from a single piece of fabric. We use nylon 6 as our production material, a textile that has the potential to be closed loop. 'Closed loop' refers to an infinitely recyclable product that indefinitely maintains the integrity of its properties. Though we search for a recycled nylon 6, we can’t find one, so we begin production with a virgin variation and keep looking. We construct a small pouch from the bag’s neckline cutout. This original Standard Baggu—and its accompanying storage pouch—is the design we still produce." Read more about the book, which features 600 color reproductions and comes bound in one of five different fabrics from the Baggu archives, here. See more Holiday Gift Staff Picks here. continue to blog | FORTHCOMING AND NEW: FASHION |  | Vitra Design MuseumISBN: 9783945852644
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